Intertextuality

Intertextuality is the shaping of text meaning's by other texts. The term 'intertextuality' has been borrowed and transformed since it was coined by Julia Kristeva in 1966. Julia augured that she was against the idea of text as a secluded object.
Intertextuality can be found in so many different things, including genres of music, celebrate icons, films, narrative and many others.

Here are a few examples of intertextuality in music videos:

• Californication by Red Hot Chili Peppers - this is an example of a music video which has been influenced by video games.
• Cheers (drink to that) by Rihanna - this is an example of  celebrity icon in a music video.     

In my music video I will not be using intertextuality as a infleunce in my music video, as I feel that there is no need.