Audience

In a music video an artist has to make a connection with the audience, here are some features that have to be considered when it comes to how the media portray them;

1. Icon
2. Relate - (a ack ground story that can be related to by the audience)
3. Belonging
4. Identity
5. Visualisation
6. Connection (communication)
7.  Role Model (aspiration)
8. Entertainment
9. Awareness