Goodwin and Mulvey theories

I found this two presentations online at slideshare, I found it very helpful and easy to understand. Mulvey's theory has help me to understand how sexist some films can be, female emotions are only seen in  'chick flick' or 'romance' type films, which are mostly about love and drama. Goodwin's theory has help me understand the relationship between the lyrics, music and visuals, also the different techniques used to attract the target audience.

Mulvey's Theory

What is the Gaze?
The Gaze concept is how you as a audience view people presented in the media.

A feminist can be thought of in three ways:

• How women look at each other
• How men look at women
• How women look at themselves

In 1975 Laura Mulvey created the term 'Male Gaze', this was because she believed that film audiences have to view characters from the view of a heterosexual male.

Features of the male gaze:

This is the idea that the camera focuses on the curves of a women body, and how different events that happen in films are largely in the perspective of a man's reaction. Also how women are lowered to the status of an object.

Mulvey Theory

Laura Mulvey

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Goodwin’s Theory

Goodwin's Theory

The Goodwin’s theory suggests that there are three types of relationships between the song and the video.

1. Amplification – this is where the video introduce fresh meanings which don’t contradict the lyrics, but instead add layers of meaning.
2. Illustration - this is where the video is tell the story of the lyrics, it can often be used in dance to express feelings and moods.
3. Disjunctive - This is where there is very little connection between the video and the lyrics or when the video controdicts the lyrics.

An example of a Illustration music video:

This is a good example of Illustration as the video follows the story of the artist lyrics. Also the mood of the song is conveyed in the video. As the mood changes so does the tone which shows that it is a good example of Illustrations. 




An example of Amplifaction music video:

     

This is a good example of Amplifaction as the lyrics can be understood in the video, the theme of the video is her getting locked uo in prison and then trying to get out, this doesn't have much connection with the lyrics but it doesn't contradict them. The most obvious link between the lyrics and the video is when she says "hey sexy boy set me free", this is when in the video she is locked in the cell and is talking to the police guard sitting outside the cell asking him to set her free.


Example of Disjunctive music video:

This video has very little connection with the lyrics, it is quiet random as the video is about them completing in a rowing competition and ending up losing. The lyrics of the song are about Take That the band when they broke up, how it was a disaster to their fans. When they got back together the band was stronger and they had even more fans than before.
  

Ideas for my music video

This is a list of possible songs that I may chose for my music video:

No Regrets - Dappy

The A Team - Ed Sheeran                                                    

You Need Me, I Don't Need You - Ed Sheeran

Fast Car - Tracy Chapmen

Im Yours - Jason Mraz

Incomplete - Conor Maynard

Day 4

Today was the last day of films, it was mainly spent going over bad clips, also last minute ideas were thrown in to improve the final video. I believe that we all felt that it went reasonable well with a few mishaps at the begining.

Day 3

Today we spent going over all the bits of filming that we didn't fill worked. Today unlike yestaday we had a lot better understanding of what we wanted to do and how it would looked. Also we tried to get different angles and shots to compare them to others we had already filmed. This meant that by the time we were ready to edit it and put it all together we would have lots of different clips to chose from. 

Day 2

Today was the first proper day of filming, using the three camcorders we managed to get some good footage. Towards the end of the lesson we looked at the footage and decised that the accompanment players should be scrapped as it didn't work.

Day 1

Today is the first day of filming, the majority of the lesson was spent playing around with the sound and the lighting, the lighting took up a lot of the time as we had to chose the right colours to go with the song and also we had to get it in time with the music.

Karaoke music video

This week we will begin to start filming are karaoke music video, the song we chose is dog days are over by Florence and the Machine. We have decided that the location for are music video will be the new hall as it has good natural lighting; it also has a stage with lighting which will help with the mise-en-scene.
We are going to be using three Panasonic camcorders with an 8 mega pixel lens; this will mean that the quality of the music video will be reasonable good. Two out of three camcorder will be handheld and the third will be on a tripod, the reason we have used two handheld camcorders is so we can get different angles and shots whist still filming.

Production

The article Production Tips 2.0 by Pete Fraser was very helpful, the tips that I found very interesting were Avoid the obvious, which are different things that he feelsyou  should try and avoid as they are used too regally, and group work, which is were he says everyone should take part and take reponsibility of the project.
By far I found the music video karaoke idea the best as it will help a lot toward the music video which I have to create. He explains that it helps you get used to the needs of a perfomance and multi-angle set-up.