The Goodwin’s theory suggests that there are three types of relationships between the song and the video.
- Amplification – this is where the video introduce fresh meanings which don’t contradict the lyrics, but instead add layers of meaning.
- Illustration - this is where the video is tell the story of the lyrics, it can often be used in dance to express feelings and moods.
- Disjunctive - This is where there is very little connection between the video and the lyrics or when the video controdicts the lyrics.
An example of a Illustration music video:
This is a good example of Illustration as the video follows the story of the artist lyrics. Also the mood of the song is conveyed in the video. As the mood changes so does the tone which shows that it is a good example of Illustrations.
An example of Amplifaction music video:
This is a good example of Amplifaction as the lyrics can be understood in the video, the theme of the video is her getting locked uo in prison and then trying to get out, this doesn't have much connection with the lyrics but it doesn't contradict them. The most obvious link between the lyrics and the video is when she says "hey sexy boy set me free", this is when in the video she is locked in the cell and is talking to the police guard sitting outside the cell asking him to set her free.
Example of Disjunctive music video:
This video has very little connection with the lyrics, it is quiet random as the video is about them completing in a rowing competition and ending up losing. The lyrics of the song are about Take That the band when they broke up, how it was a disaster to their fans. When they got back together the band was stronger and they had even more fans than before.
No comments:
Post a Comment